Being online is the call of the day. You can’t take your business to new heights without having a presence on the web. It opens new avenues of business where you can tap customers and clients irrespective of the constraints of time and space. Since people are extremely busy with the daily routine, they find online shopping incredibly convenient. eCommerce website is the modern business idea.
Developing eCommerce website is not sufficient. It is important to spread the word on the Internet so that maximum people know about it. Among ten different marketing strategies, social media marketing is one of the best way to reach people
Why Social Media?
Well, you have social media omnipresent today. People, who are active online, use more than one social media platform. They are quite comfortable in the virtual world and know the techniques of presenting them effectively and impressively. Interestingly, the same techniques that are useful for individual marketing can be used for marketing the eCommerce website as well.
Since the positive impact of social media marketing is indisputable, it is critically important that everybody uses the best ways of shaping the business online. Among several trends prevailing in the market, here are some most prevalent (and most fruitful) trends that can boost the business greatly.
Use of Hashtag, the incredible way
You must have heard about Hashtag. In fact, it is one of the most talked words today. It is a superb tool while posting something on the social media platforms. It enhances exposure, organize the content well and set your website distinctly apart from others. You should use it in the full-fledged way so that the people who are searching for you find out the website easily.
Don’t get into the trap of using so many hash tags. Believe it or not, but many people commit that mistake. Pick a few prominent tags instead and focus on them. As a rule of thumb, you should not use more than three tags in a tweet. Use them in all social media posting and see the difference.
Make use of social media platform as per your business
As the cliché goes,” Do not keep all eggs in one basket”; don’t overestimate the power of single social media platform. Rather, make use of all popular ones. Each platform has different capabilities and purpose. For example, Facebook is one of the most popular platforms with billions of users. Instagram, is one more platform that emerges rapidly on the screen. Since it is possible to upload photographs and short videos on Instagram, it offers a fantastic visual appeal. Prudent use of social media platform adds several dimensions to the business.
Effective marketing is greatly important to get the best business advantage of Ecommerce website. Enhance the involvement of customers and reap high profits using the most powerful medium, the social media platform.
The latest features like Call to Action adds another dimension to Facebook marketing. Now, you can get an instant and direct customer conversion when they press the button. Since users need not go anywhere else for reaching your eCommerce Platform, it is very likely they will end up with buying something. Similarly, Mobile Product Ad Carousel is another useful format where multiple pages can be added with multiple calls to action. It increases the probability of getting business. There are examples when Ecommerce websites multiplied revenues by showcasing ads on the Facebook page.
Use of mobile photo apps and other visual platforms
As they say, “A picture worth hundred words”; it is greatly significant to make use of the visual platform and mobile apps. The virtual market lacks one important characteristic of the conventional market; buyers do not have a look and feel of the product before they conclude. If there are effective and clear images that bring out the distinct characteristics of a product, it fulfills the gap up to a large extent. Hence, it is the latest trend in the virtual market. Enticing photographs of sharp resolution present the product brilliantly. It wins half of the battle when a buyer gets mesmerized with a photograph. She or he almost makes the mind for it.
Use the trends to earn good profits and boost the top line of your eCommerce business.