Get a better customer experience with Liferay Digital Experience Platform

Anblicks
4 min readDec 30, 2019

Overview of Liferay Digital Experience

Liferay portal is an open-source enterprise portal that offers collaborative workspace and mainly is used to enable corporate extranet and intranet. Moreover, it comes with a robust web application platform that uses portal development and website development features.

The enterprise portal collectively builds a collaborative platform for web building and allows corporate integration socially and collaboratively.

Liferay Digital Experience Platform is designed for users to give consistent customer experience across web and connected devices.

It helps in identifying the needs of digital customer experience

If we talk about digital business, then we’ll find it more personalized and unified on various devices. It has become essential to interact with people at multiple stages throughout the lifecycle. One can streamline the process by identifying the customer’s requirement and improving the digital experience through digital transformation with the help of Liferay DXP.

Improves marketing accuracy and customer engagement

Individual platforms allow tracking the behaviour of the customer at every digital touchpoint. You’ll find companies that help to access more channels of customer data with enabling to draw new insights. The customer data can add points that offer individual personalities, transactional data and other browsing time and social share.

  • Use integration and flexible architecture with staying along with trends

Liferay digital platform improves customer experience and achieves an adequate level of integration and flexibility to be more cost-effective. With time you get the technology and strategy right with gearing up for the next change to move. In today’s digital experience platform, experience digitally to integrate with the outside product and mitigate the risk of investing in a significant investment to act on digital trend.

Customer Experience Vs. Digital Customer Experience

Customer Experience

  • CX is an aspect of digital transformation.
  • The CX covers anything from traditional customer service channel to the new digital interface.
  • With increasing customer retention rate by 5 per cent, increase profit from 30% to 90%.

Digital Customer Experience

  • DCX refers to customer experience with an organization on a digital platform.
  • Whereas DCX mainly focus on the latter, which includes both front-end services and back-office process optimization.
  • Higher Digital Capabilities company will convert sales at three times greater than companies at low levels did.

Liferay Consulting Capabilities

You can use Liferay Digital Experience to give your customer a better and useful feature. Hire Liferay experts to define the scope of work that interconnect employees and departments to collaborate. The Liferay consultant will go deep down into your system and optimize the process to bring the best results. Get in to know more:

· Portal Migration

Create a personalized online experience that works across connected devices on web and mobile using Liferay portal development. Hire a Liferay Digital platform expert to develop dependable modern web portals that connect workplaces and empower employees to enhance digital transformation.

· Portal Development

Create a personalized online experience that works across connected devices on web and mobile using Liferay portal development. Hire a Liferay Digital platform expert to develop dependable modern web portals that connect workplaces and empower employees to enhance digital transformation.

· Portal Optimization

The workspace should offer a strong preference that is open to our suggestions and builds a command line with Liferay IDE. One can achieve a substantial increase in customer experience process to optimize the needs of the customers. But make sure that such customization can meet in varieties of ways from complex configured workflow to complete modularization business services.

· Portal Upgrade

You can upgrade everything with Liferay upgrade in one shot. The upgrade tool run most easily from files or inside the command line interface. Before running an upgraded portal, the user needs to configure the core upgrade and then non-core module upgrades. Later you can upgrade again before restoring the data from a backup.

Liferay DXP comes with various technological enhancements to empower IT leaders by gaining a new level of productivity for businesses. Some of the best Liferay solutions include:

· Mobile Experiences:

If you’re looking for a better platform that uses mobile strategy, then Liferay Digital Experience platform works well for you. You can create a native app while creating a long-term Mobile enterprise platform.

· Integrated Intranets:

Build an integrated intranet software that uses the digital workspace to connect with people and systems. The system uses a modern interface that mainly focuses on increasing productivity.

· Bespoke Portals: Liferay Digital Experience software comes with a modern interface that gives seamless integration to build a personalized portal. It connects with several businesses to have more consistent experiences.

· Intuitive Websites:

Serve exceptional customer experience with Liferay DXP by delivering bespoke content experiences and meet the specific needs of your businesses.

Are you the one who is looking to deliver personalized customer experience for customer and employees?

Connect with our experts to get the best Liferay Consulting Services.

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