The past decade has taught us a lot about what makes an e-commerce portal successful. It is a big step for an entire organization to take the plunge and start selling its products online, a step that not only allows larger revenue rewards, but also boosts the proficiency of sales teams.
Although, cart abandonment rate can be around 60% in some cases initially, it mostly occurs before the user even begins to checkout, as acquiring trust of customers is a bigger challenge than it appears to be. There is no surefire way to earn that trust, but e-commerce website designers need to focus on a set of fundamental rules of the game to achieving it.
Always strive to design for the customer and not the organization. If the core demographic comprises of women between ages 35 and 65 with an annual income of INR 1,000,000, they must be treated different than 18- to 25-year-old male demographic. Forcing the visitor to think is always a bad idea.
Apple has a customer loyalty that exceeds all expectations with a near cult following that zealously defends its brand reputation. Building such fierce brand loyalty always pays great dividends with patient, forgiving, lifetime customers.
It is not enough to make a usable website. A positive experience for the customer is essential. It’s tough to achieve, but the right amalgamation of usability, design, content, psychology, metrics and a strong brand create an experience that enables customers to trust the brand.
Content is king
Content and social media are the most essential part of the user experience. E-commerce retailers must get creative with their content and use social media within and outside their own websites to engage customers. Users not only believe it is necessary for a company to have a presence on social media, but also interact with its consumers via social media. To trust, and feel better served by companies, users must be able to interact with them in a social media environment.
Use typeface and color theory
Using color and typography to their advantage with customers is nothing new to designers. Putting the same parameters in e-commerce portal development is not at all different. When designing for a retail website, ecommerce website development company is trying to convince tens of thousands, even millions of potential customers to click on your content and buy the wares you are selling.