4 Machine Learning Platforms for Effective Predictive Analytics

With every passing year, the technology sector experiences the influx of a new buzzword. With this growing influx, tech leaders across the globe have to keep their businesses ready to adapt and improvise their existing environment to cope up with evolving technology. One such technology that is revolutionizing the business world is machine learning.

The technology allows businesses to create several models such as predictive analytics and prescriptive analytics. However, the major challenge that every organization has to consider is which machine learning platform will be the best for their business? So let’s have a look:

Predictive Analytics at the Forefront of Business Growth

Now let’s have a look at some of the machine learning platforms that can help organizations to have effective predictive analytics for their business.

1. RapidMiner Studio

2. Databricks Machine Learning Runtime

3. Microsoft Azure Machine Learning

4. Jupyter Notebook

Let’s have a look at the questions mentioned above;

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How Predictive Analytics has Become a Must-to-Have Functionality for Organizations?

What are the Advantages of Using Predictive Analytics?

2. Better Campaign Planning
The predictive analytics solutions allow the organizations to analyze the behavior, pattern, interactions, and web browsing of the customers. This allows the businesses to develop an actionable plan that helps them to attract more prospects. Moreover, the solutions also enable the companies to define the best time and channel to communicate with the customers, enhancing their campaigns’ effectiveness.

3. Improved Sales Probability
The solutions powered by predictive analytics help organizations segment their customers based on purchase probability. This, as a result, helps businesses to communicate with customers in different mediums efficiently. Predictive analytics suggests practical ways to attract customers and develop sales plans according to their purchase patterns.

4. Personalized Services
Long gone are the days when the one-size-fits-for-all approach worked for the businesses. Today, customers are looking for companies that can offer services that are oriented towards their requirements. Predictive analytics and other data platform management services allow companies to gather information about their customers’ expectations. This will enable them to treat their customers uniquely, providing a personalized customer experience. This, as a result, helps the businesses to generate better leads and gain more profit.

To Sum Up

If you are looking for someone who can help you formulate an effective strategy for predictive analytics, We can help. Connect with us.

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