As per Forbes Insights, data is the DNA behind the robust analytics and insights supporting modern organizations to recognize new products, determine how to serve customers better, and enhance operational efficiencies.

Organizations that embrace analytics have significantly more growth than those that delay adoption. These organizations are also defined by having comprehensive digitization of data and adoption of analytics. However, just because data integration is highly increasing doesn’t imply that businesses are using it accurately. Not exactly 50% of businesses are using big data systems successfully. Not all strategies are designed optimally. …

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